Case Study: Cut + Sew eCommerce Store Development

Client Overview

Client: Cut + Sew
Industry: Barber and Hair Styling Products
Location: Ireland
Challenge: Integrating an independent e-commerce store into the existing business website.


Cut + Sew, renowned as Ireland’s leading barber brand, sought to extend their market reach by selling their styling products online. The goal was to create a seamless, high-converting e-commerce store that operated independently yet was cohesively linked to their existing business website.


  1. E-commerce Platform Choice: We selected Shopify for its user-friendly interface and robust e-commerce capabilities. This platform allowed for the creation of an aesthetically pleasing and highly functional online store.
  2. Website Design and Development: The site was designed with a focus on high conversion rates. We ensured that the design mirrored the sophistication and style of the Cut + Sew brand, making it appealing to their target audience.
  3. Professional Product Photography: To showcase their products effectively, professional photography was employed. High-quality images were crucial in reflecting the premium nature of their styling products.
  4. Social Media Integration: We linked all of Cut + Sew’s social media profiles to the store, facilitating a unified digital marketing strategy. This integration helped in leveraging their social media presence to drive traffic to the new e-commerce site.
  5. Advanced Analytics Setup: To track performance and customer behavior, advanced analytics tools were implemented. These tools provide insights into customer interactions, aiding in informed decision-making for marketing and sales strategies.
  6. Fulfillment Partnership: Recognizing the importance of customer satisfaction, Sean from Cut + Sew engaged with RWB Fulfilment for superior delivery experiences. Our team worked closely with Pauric from RWB to integrate their systems seamlessly with the e-commerce platform.
  7. Linking to Existing Store: To maintain continuity and leverage existing customer traffic, we added a ‘shop’ feature to the existing Cut + Sew website. This feature directs customers to the new e-commerce store, ensuring ease of access for loyal customers.


The launch of the e-commerce store marked a significant milestone for Cut + Sew. The integration of the store with the existing website and the efficient fulfilment system led to an enhanced customer experience. The professional presentation of products, combined with strategic social media integration, resulted in increased online visibility and sales. The advanced analytics provided valuable insights, allowing for data-driven marketing and sales strategies.


The collaboration between Cut + Sew and our team resulted in the successful launch of a sophisticated, high-converting e-commerce store. The seamless integration with their existing website and the strategic partnerships with RWB Fulfilment and Shopify played pivotal roles in enhancing their online presence and sales. Cut + Sew’s foray into the digital marketplace has set a new standard in the barber and hair styling industry in Ireland, demonstrating the power of effective digital strategies in expanding business reach.

Craig Freemantle

Entrepreneur, Designer, Marketer.

Nearly 10 years experience in web design, marketing and entrepreneurship. Here are some of my key learnings over that time.

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